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Adverty Partners with InMobi, Further Strengthening In-Game Advertising’s Programmatic Reach

Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering London, UK – Adverty, the leading in-game...
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Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...

Mobile Media Revenue to Approach $860 Billion By 2025

BOSTON -- COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast:...

Make a Serious Impression on the Chinese Mobile Market with the Right DSP

Hindsight is a wonderful thing. It’s hard to imagine there was a time before we reached smartphone ubiquity that all the talk was about...

How to Combat Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

4 Things Mobile Developers Can Learn About the Chinese Mobile App Market

American companies – all western brands to be exact – are having a hard time breaking into the Chinese mobile app market. The way...

4 Things Mobile Developers Can Learn About the Chinese Mobile App Market

American companies – all western brands to be exact – are having a hard time breaking into the Chinese mobile app market. The way...
NativeX - Mobile Ad Fraud Risk Factor Assessment

NativeX: Combatting Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

How Programmatic DOOH Can Extend the Reach and Impact of Mobile Ad Campaigns

Marketers and advertisers are always seeking the Holy Grail – delivering the right ad to the right audience at the right moment. Today, technology...

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