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NativeX - Mobile Ad Fraud Risk Factor Assessment

NativeX: Combatting Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

How Programmatic DOOH Can Extend the Reach and Impact of Mobile Ad Campaigns

Marketers and advertisers are always seeking the Holy Grail – delivering the right ad to the right audience at the right moment. Today, technology...

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the U.S. Hispanic Market with More...

Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles Miami, Florida – Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with...

Apps Lead the Charge as Mobile Advertising Continues to Grow Worldwide

PubMatic’s Q1 2018 QMI report highlights 84% YOY increase in mobile app monetized impression volumes globally REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform...

Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile...

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report NEW YORK...

Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video

New York –  Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of...

Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally NEW YORK,...

The Media Trust Confirms Its Clients are 100% Compliant with the Trustworthy Accountability Group’s...

The Media Trust’s suite of SaaS-based services conducts continuous, real-time quality assurance checks on each ad tag’s technical and creative components, ensuring they are...

Home Improvement and Pre-Olympic Campaigns Drove Growth in Outstream Mobile Video Ad Categories in...

Local retail advertising is experiencing strong growth as more retailers and car dealerships target at the local level Tel Aviv, Israel – As spring turned...

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