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AdCreator Now Brings Video Ad Content Into Focus

Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile...

Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It...

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

Triton Digital Introduces a2x, the First Audience-Based Programmatic Buying Solution for Online Audio

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Tablet and Mobile Marketing in Front Seat with Strong Growth and High Engagement

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

Adform’s Q1 RTB Report 2013 reveals 66% increase in RTB spend by European advertisers...

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...

Adblock Plus Launches Ad-Blocking App for Android Phones and Tablets

Adblock Plus today announced the launch of the latest version of its popular ad-blocking software, designed to work on Android smartphones and tablets. The FREE app is available at the Google Play app store or from the AdblockPlus.org website, and is the first ad blocker for Android that doesn't require a rooted (jailbroken) phone.

Viva Movil by Jennifer Lopez Debuts With YaSabe Mobile App for Hispanics

HERNDON, VA - YaSabe, the leading local search destination catering to U.S. Hispanics, revealed that it was selected by Viva Móvil by Jennifer Lopez,...

Adform Partners with AdTruth to Deliver Enhanced Desktop and Mobile Ad Performance

European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships,...

Jumptap Launches Real-Time Bidding Platform, Extends Global Reach

Mobile Ad Platform Now Serves 171 Million U.S. Mobile Users, 269 Million Global Users  Jumptap, Inc., the leading mobile audience targeting platform, announced that it...

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