Mobile Advertising

Precisely Measures Viewer Engagement and Consumption of Video Content in Mobile Rich Media Ads CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile...

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...

Adblock Plus today announced the launch of the latest version of its popular ad-blocking software, designed to work on Android smartphones and tablets. The FREE app is available at the Google Play app store or from the AdblockPlus.org website, and is the first ad blocker for Android that doesn't require a rooted (jailbroken) phone.

HERNDON, VA - YaSabe, the leading local search destination catering to U.S. Hispanics, revealed that it was selected by Viva Móvil by Jennifer Lopez,...

European ad tech platform to assign AdTruth ID for more accurate RTB decisioning SAN JOSE, CA – AdTruth, the global leader in securing digital relationships,...

Mobile Ad Platform Now Serves 171 Million U.S. Mobile Users, 269 Million Global Users  Jumptap, Inc., the leading mobile audience targeting platform, announced that it...