Ad Groups & Agencies

Research supporting Windows 8 ad campaign takes top prize in consumer electronics category NEW YORK - GfK insights were instrumental in winning a Gold prize...

Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.

Presentation at iMedia Agency Summit Will Address How Agencies Can Successfully Use Attribution to Optimize Clients’ Cross Channel Marketing Performance NEEDHAM, Mass. - Visual IQ, the...

PointRoll, a Gannett company and the leading provider of digital marketing technology, today announced five new vice president promotions across its senior management team. The promotions include: Todd Pasternack to vice president, digital innovation; Cristina Westwood to vice president, operations; George Thomas to vice president, product management; Shannon Thompson to vice president, publisher sales; and Tonya Jones to vice president, finance. These promotions support PointRoll’s commitment to rewarding top talent within the organization and recognizing these employees’ importance to PointRoll’s growth and expansion.

Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory...

With New York City being home to the nation’s largest collection of advertising and marketing agencies, SES New York 2012 announced today that they are including sessions for the digital media agency professional, as well as SEO agency and PPC agency online marketers. The conference, which is being held at the Hilton New York on March 19-23, 2012, is the largest search and social media event of its kind. SES New York attracts 3,500 to 4,000 online marketers.

Best Buy, Ford, Infiniti, Liberty Mutual, M&Ms, and Samsung Each Earn Several Honors MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video...

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.