Havas CX Announces First Major Appointment in North America, Names Liz Roche to General...
With helia rolling into Havas’ new customer experience network, Roche brings strategic expertise to lead digital transformation specialists
NEW YORK -- Havas Creative North America...
Pattern89 Reveals the 2021 Ad Creative That Will Work Best
Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year
INDIANAPOLIS -- Pattern89, a...
WPP and Anzu.io Partner to Bring New In-game Advertising Standards to Global Brands
NEW YORK -- WPP (NYSE: WPP) and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at...
WPP Creates AKQA Group
AKQA and Grey launch new network model – industry powerhouse offers clients outstanding creativity, innovation and brand-building at global scale
LONDON & NEW YORK --...
IPG Mediabrands Expands Creative Practice with Launch of Mediabrands Content Studio
Brendan Gaul Elevated to Global Chief Content Officer to Lead Content Studio Network Across 12 Global Markets
NEW YORK -- IPG Mediabrands today announced the...
yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games
Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies
NEW YORK and GA’ASH, ISRAEL...
Dentsu Taps VidMob to Launch Global ‘Attention Economy’ Ad Lab Initiative
NEW YORK -- As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention,...
Cavai Launches Groundbreaking Conversational ‘Avatar’ for Havas Media and Michelin
Animation of the iconic Michelin logo brings the brand to life and offers helpful advice to web visitors
https://vimeo.com/477208140
London: Cavai, the leading conversational advertising cloud,...
Leeds Digital Marketing Agency Bolser Partners With Microsoft to Create Live Streaming Ads for...
Leeds-based digital marketing agency Bolser has partnered with Microsoft Global Channel Marketing in Redmond, Washington, to create a new advertising platform for retailers worldwide.
The new platform...
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