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Online Advertising Challenges

clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...

Mobile Media Revenue to Approach $860 Billion By 2025

BOSTON -- COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast:...
Ad Tech Daily

IAA Joins With United Nations to Show How Brands Can Drive Economic Recovery Post...

London: The International Advertising Association (IAA), announced the dates for its upcoming annual Creativity4Better Conference, Brands: The Engine for Economic Revival –  which will explore  ‘why...
Ad Tech Daily

Privacy protection comes to an elevator near you. Vertical City leads the way in...

Vertical City becomes Canada’s first digital out-of-home communication company to obtain the renowned “Privacy By Design” certification for its technology. Canada’s largest residential elevator screen...

eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming...

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas London: Covid-19 has caused Christmas to...

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand...

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulativelyDespite controversies,...
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Google Japan Ad Most Emotionally Engaging Coronavirus Campaign In The World

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10  LONDON – Video marketplace Unruly has created a ranking of...

COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was one of...
Ad Tech Daily

Adsdax Overtakes Ethereum in Daily Transactions as Their Advertising Platform Gains Traction

AdsDax continues its growth as it seeks to fix problems of the ad industry using blockchain and distributed ledger technologies. Swansea, UK:   AdsDax, an advertising...

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