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Online Advertising Challenges

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing London - Anonos®, the leading data privacy and enablement technology provider, Acxiom®, the data and technology foundation for the world’s...

The Golden Ticket to Targeting Success in 2019

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...
NativeX - Mobile Ad Fraud Risk Factor Assessment

NativeX: Combatting Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution

Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

AOP Audit Reveals Ad Blocking Levels Fall, But Revenue Loss Increases

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers  London, UK: The Association...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

IAB Tech Lab Launches Assault on Illicit Advertising Inventory

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

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