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Online Advertising Challenges

COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was...
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Adsdax Overtakes Ethereum in Daily Transactions as Their Advertising Platform Gains Traction

AdsDax continues its growth as it seeks to fix problems of the ad industry using blockchain and distributed ledger technologies.
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Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and...

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad SpendApril 28, 2020 10:50 AM Eastern...

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing London - Anonos®, the leading data privacy and enablement technology provider, Acxiom®, the data and technology foundation for the world’s...

The Golden Ticket to Targeting Success in 2019

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...
NativeX - Mobile Ad Fraud Risk Factor Assessment

NativeX: Combatting Advertising Fraud in APAC

Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...

Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution

Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

AOP Audit Reveals Ad Blocking Levels Fall, But Revenue Loss Increases

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers  London, UK: The Association...

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