Online Advertising Challenges

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed...

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution London, UK: Cybersecurity and...

Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.   When you consider...

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...

Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology London - A coalition of leading technology and...

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...

BALTIMORE -- clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world's largest independent ad...

BOSTON -- COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast:...