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Online Advertising Challenges

AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety...

AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John...

spider.io Discovers Chameleon Botnet Costing Display Advertisers over 6 Million Dollars per Month

Spider.io (www.spider.io), a London-based ad technology company, has recently reported the discovery of a new ad botnet, the Chameleon Botnet - that emulates human...

ValueClick Media Puts Its Money Where the Brand Lift is with the 20/20 Brand...

There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8 Million...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Reduce Data Helps Advertisers to Optimize Ad Spends in Real Time and Improve Overall...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering...

New Specification to Propel 3MS Program Forward Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period NEW YORK...

Infolinks Consumer Survey Shows Banner Blindness Major Concern

Advertisers and Publishers Take Note: Only 14% of Consumers Remember the Last Ad They Saw; Just 2.8% Thought the Ad Was Relevant PALO ALTO, CA...

Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network

Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that...

Adap.tv Launches Industry’s First Certified Viewability For Video Advertising

New offering boosts buyer confidence with independent verification London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...

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