Adblock Plus Parent eyeo Announces Members of Independent Acceptable Ads Committee
eyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take...
Dennis and Sourcepoint Collaborate to Successfully Engage and Educate Ad Block Users
Up to 57% of users with ad block software opted to receive ads when educated about content compensation, and up to 38% selected to...
Acceptable Ads Committee Invitation and Application Process Underway From Adblock Plus, AdBlock and Crystal
SAN FRANCISCO - The official invitation process for the initial Acceptable Ads Committee (AAC) is underway, as leaders from advertising, digital rights and other...
PageFair Reports 615 Million Devices around the World Block Ads
Adblock usage on desktop and mobile up by 30%
DUBLIN - A new PageFair report estimates that 615 million devices are now blocking ads. This...
MediaPost Editorial Board Recognizes Adblock Plus With Award for Its Role in Improving Online...
COLOGNE, Germany - Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running on more than 100 million active devices,...
Audience Project Study: UK & US Ad Blockers Want Relevant Ads
A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...
92% Of European Consumers Demand Improvement To Online Video Advertising
New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads
AMSTERDAM - Nine out of 10 (92%) European consumers...
Adblock Plus Enters Ad Tech with Launch of SSP/Ad Platform
New ad platform turns tables, lets publishers programmatically offer nonintrusive ads
Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...
Five Tactics Can Persuade Two-Thirds of Consumers Using Ad Blockers on Their Computers to...
LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users
NEW YORK - The Interactive Advertising Bureau...
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