Ad Blocking

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads AMSTERDAM - Nine out of 10 (92%) European consumers...

New ad platform turns tables, lets publishers programmatically offer nonintrusive ads Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...

LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users NEW YORK - The Interactive Advertising Bureau...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...

Mark Thompson, President & CEO, The New York Times, to Keynote Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City NEW...

Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...