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Adblock Plus Enters Ad Tech with Launch of SSP/Ad Platform

New ad platform turns tables, lets publishers programmatically offer nonintrusive ads Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...

Five Tactics Can Persuade Two-Thirds of Consumers Using Ad Blockers on Their Computers to...

LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users NEW YORK - The Interactive Advertising Bureau...

Publishers and Advertisers: The Give-And- Take Is Over

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

HubSpot Survey Reveals How to Solve Ad Blocking Dilemma; Adblock Plus Agrees

83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...

GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B...

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...

IAB Ad Blocking & User Experience Summit to Gather Industry Leaders to Create Better...

Mark Thompson, President & CEO, The New York Times, to Keynote Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City NEW...

IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers

Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...

Ad Blockers Are Holding the Industry Hostage

An Open Letter to Ad Blocking Companies Worldwide Enough is enough. Ad blockers are not the answer to a perfect user experience. In fact, the ad...

Mobile Ad Blocking & iOS9 Explained: Infographic from The Mobile Majority

For more commentary, see Cameron Fitchett's piece at majority.co/mobile-ad-blocking/.

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

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