Ad Blocking

New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads AMSTERDAM - Nine out of 10 (92%) European consumers...

New ad platform turns tables, lets publishers programmatically offer nonintrusive ads Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...

LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users NEW YORK - The Interactive Advertising Bureau...

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...

Mark Thompson, President & CEO, The New York Times, to Keynote Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City NEW...

Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...

An Open Letter to Ad Blocking Companies Worldwide Enough is enough. Ad blockers are not the answer to a perfect user experience. In fact, the ad...