Audience Project Study: UK & US Ad Blockers Want Relevant Ads
A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...
92% Of European Consumers Demand Improvement To Online Video Advertising
New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads
AMSTERDAM - Nine out of 10 (92%) European consumers...
Adblock Plus Enters Ad Tech with Launch of SSP/Ad Platform
New ad platform turns tables, lets publishers programmatically offer nonintrusive ads
Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements, running...
Five Tactics Can Persuade Two-Thirds of Consumers Using Ad Blockers on Their Computers to...
LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users
NEW YORK - The Interactive Advertising Bureau...
Publishers and Advertisers: The Give-And- Take Is Over
Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...
HubSpot Survey Reveals How to Solve Ad Blocking Dilemma; Adblock Plus Agrees
83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B...
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers
NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...
IAB Ad Blocking & User Experience Summit to Gather Industry Leaders to Create Better...
Mark Thompson, President & CEO, The New York Times, to Keynote
Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City
NEW...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says
NEW YORK – The IAB Technology Laboratory released its...
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