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Reduce Data Helps Advertisers to Optimize Ad Spends in Real Time and Improve Overall...

Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad...

Solve Media Uncovers $1.5 Billion in Wasted Ad Spend

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.

Integral Ad Science Announces Industry’s First Pre-Bid Fraud Detection Solution Enabling Brands to Avoid...

Integrations with Partners Include Turn and Over 15 Others NEW YORK, NY - Integral Ad Science, the technology company dedicated to ensuring brand safe and high...

Adblade Reveals 5 Deadly Sins Committed by Online Advertisers

Real Life Lessons in Maximizing Advertising ROI Online SOMERVILLE, N.J. - Adblade, the web’s largest premium only advertising platform, serving ads on over 1000 premium...

AdBrite Re-Emerges Ready to Disrupt with New Team and Renewed Vigor

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.

Solve Media Creates First Security Advisory Council for Online Advertising

Solve Media (www.SolveMedia.com) announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O’Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran.

Pay-Per-View Networks Fraud Cost Advertisers Over $180 Million Annually

Paul Barford, Co-founder of MdotLabs: "Pay-Per-View Networks Fraud Cost Advertisers Over $180 Million Annually" Usenix Security Symposium Dr. Barford and BIM Director of Engineering, Kevin Springborn,...

DMG Anti Click Fraud Solution Boosts Trust in Mobile Advertising

DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.

Rubicon Project Steps up Efforts to Further Root out Botnets and Non-Human Traffic

Company Offers Latest Details on Innovative New Tools and Programs That Help Patrol and Protect Its Massive Real-Time Trading Platform For Buying and Selling...

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