NativeX: Combatting Advertising Fraud in APAC
Fraud continues to increase in the Asia-Pacific region. Knowing this, advertisers and publishers must take steps to avoid fraudulent activity. To do this, we...
Publisher’s Guide: 7 Questions to Ask Before Choosing a Malware Blocking Solution
Blockers ease workflows for ad and revenue operations teams. In spite of that, blocking (at best) is an imperfect band-aid solution to a persistent...
zvelo Allows Page-Level Insight Into Bot and Low Quality Traffic
Release of Comprehensive Page-Level Traffic dataset provides industry-leading granularity for fighting back against ad impressions from bots and undesirable traffic
Greenwood Village, Colorado – zvelo...
zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free
Greenwood Village, Colorado – zvelo, the...
Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering...
LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...
The Media Trust Confirms Its Clients are 100% Compliant with the Trustworthy Accountability Group’s...
The Media Trust’s suite of SaaS-based services conducts continuous, real-time quality assurance checks on each ad tag’s technical and creative components, ensuring they are...
Ransomware Epidemic Takes Aim at Publishers & Ad Networks
Ransomware surged to epidemic proportions in 2016 and there are signs that malvertising will soon replace e-mail as the preferred delivery mechanism. For publishers and...
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
REINFORCING THEIR COMMITMENT TO ENHANCE HIGH QUALITY ADS AND FIGHT CLICK & CONVERSION AD FRAUD, AND MALVERTISING
NEW YORK, N.Y — Brightcom, a leading global ad...
About.com Relies on GeoEdge to Protect their Users from Non-Compliant Ads
Utilizing GeoEdge, About.com is able to:
- Protect 74 million users’ experiences from disruptive ads
- Resolve ad security and quality issues quickly & efficiently
- Work...
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