Neustar Launches the Fabrick ID™ to Future Proof Media Buying and Selling in a...
Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers
STERLING, Virginia - Neustar Inc., a global information...
Publishers Renew Call for Government Action Against Google/Facebook Monopoly
Fiscal Update Announcement a Strong First StepAction Needed Now to Avoid US-Style “News Deserts”
TORONTO -- Canada’s news media publishers today applauded the Government of...
White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy
London, UK: White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights...
Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and...
New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for...
White Ops Expands Partnership With Snowflake to Launch Fraud Protection Datasets on Snowflake Data...
Kargo Operationalizes White Ops Fraud Protection Insight With Snowflake
NEW YORK -- White Ops, the global leader in collective protection against sophisticated bot attacks and...
Marketers for an Open Web Calls on CMA to Block Google’s Privacy Sandbox
Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology
London - A coalition of leading technology and...
Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study...
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...
Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index
The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem
SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...
Ignorance Around Advertising Is Putting the Free Internet at Risk
Ignorance around advertising is putting the free internet at risk
The Trade Desk calls for the advertising industry to educate consumers as new research reveals...
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