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Think you know all about ad block users? Think again!

Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.   When you consider...
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Ad blocking? The reports of its death are not exaggerated

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...

Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our...
Ad Tech Daily

Connexity Revenues Soar 60% Year-on-Year as Innovative Solutions for Both Merchants and Publishers Deliver...

LOS ANGELES and LONDON -- Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting...

Motorsport Network Chooses AdGrid as Their Programmatic Solution

SCARSDALE, NY. – AdGrid Media, the complete programmatic advertising solution, is pleased to announce that Motorsport network – a global market leader that sits...

Brand Metrics Expands in UK, Hires Sumran Kaul and Dhruv Roy

London: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London...

Nova Enables Social Display Programmatically for 5,000 Brands

Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent...
Ad Tech Daily

CTV Advertising Platform Publica appoints Ben Antier as CEO

Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO. Antier, who co-founded Publica in 2016 and...

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data LONDON, SINGAPORE, SYDNEY – Leading...

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