Genesis Media Names Melissa Bonnick Senior Director of Advertising Operations
NEW YORK, NY – Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced the appointment of Melissa Bonnick...
Media, Advertising, and Online Content Trends in 2010
Predictions regarding media, ad, and content trends in 2010 were recently put together by national (U.S) multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman...
Q&A: Justin Choi, CEO of Nativo, Explains Native Advertising and Nativo’s Platform
Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties....
Adgistics Makes Senior Management Appointment
Michael Parmenter joins as VP – Business Development in North America
LONDON - Adgistics Ltd, the leading innovator in brand-led digital asset management software solutions and...
Judge Sets Date for Key Hearing in Bascom Research’s Case Against Facebook, LinkedIn and...
Case Moves Forward for Wholly-Owned Subsidiary of Lexington Technology Group with the Markman Hearing Scheduled for October 2nd, 2013
MCLEAN, Va. - Lexington Technology Group, Inc.,...
IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency & Publisher Demand for Delivering...
New Specification to Propel 3MS Program Forward
Reference Implementation Will Enable Quick Adoption, While SafeFrame 1.0 FAQ Answers Questions Raised During Public Comment Period
NEW YORK...
Magic Ruby Powers Second Screen Experience for DirecTV Audience’s New Original Drama Series, ‘Rogue’
The Rogue second screen companion app is available for free download from the Apple App store on 29 March
Magic Ruby, the leader in delivering monetizable content...
SiteScout Launches Industry’s Leading Digital Media Buying Guide for Marketers
Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.
Genesis Media Names Mark Yackanich CEO and Andrew Reis Chairman
Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.
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