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AOP Audit Reveals Ad Blocking Levels Fall, But Revenue Loss Increases

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers  London, UK: The Association...

Digital Ad Spend Reaches an All-Time High of $88 Billion in 2017, with Mobile...

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report NEW YORK...

FreeWheel Video Monetization Report Highlights Growth of OTT and STB Ad Views

Changing consumer habits emphasise that premium video content belongs on the big screen London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...

Why Data Science is So Important for Today’s Digital Publisher

Data science - it’s without a doubt a buzzword in today’s digital publishing world. Until recently though, it was something associated with only a...

OpenX Launches Header Bidding Line Item Capability for Ad Server Clients

New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...

Publishers and Advertisers: The Give-And- Take Is Over

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Adform Radically Simplifies Header Bidding to Fuel Global Publisher Growth

Adform’s modular approach removes the inefficiencies of waterfalling, entirely eliminates price tiers and eases setup for publishers London and New York - Adform, the independent and open...

Announcing OpenX Community, The First Public Resource Dedicated To Empowering Publishers

Education, guidance and support for all publishers worldwide LOS ANGELES & NEW YORK - OpenX, a global leader in creating programmatic advertising marketplaces that drive...

R2Digital Has Announced New Solution for Small Business in Video Advertising

Lets see some statistics first: Marketing and online branding trends in 2016 everyone should be aware of: 01 – Keep track of online video development More than...

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