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Magic Ruby Powers Second Screen Experience for DirecTV Audience’s New Original Drama Series, ‘Rogue’

The Rogue second screen companion app is available for free download from the Apple App store on 29 March Magic Ruby, the leader in delivering monetizable content...

SiteScout Launches Industry’s Leading Digital Media Buying Guide for Marketers

Real-time bidding (RTB) is expected to reach $14 billion by 2016 according to IDC, so it’s no surprise that ad agencies, brands and even Facebook are trying their hand at the technology. However, in a recent study conducted by Forrester, less than 10 percent of digital media marketers are employing data-driven tactics to optimize the targeting, measurement and overall effectiveness of their campaigns. SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online display advertising, launched its Knowledge Center to help digital marketers understand, build and launch more effective display ad campaigns on the web and on mobile devices.

Genesis Media Names Mark Yackanich CEO and Andrew Reis Chairman

Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.

Sonobi Attracts Top Talent to Drive Sales

Paul DeBraccio and Dennis Martin Join Sonobi Media to Boost Overall Sales and Manage Increasing Global Demand from Agencies and Publishers Winter Park, FL. –...

Ooyala Delivers In-Stream Video Viewing on Twitter

Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...

adBrite to Pioneer Real-Time Pricing Solution for Premium Publishers

Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – adBrite®, the largest independent ad exchange, has begun testing...

Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It...

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

Meebo and Skype Partner on Advertising Offering in US

Meebo to Represent Skype Advertising Sales Exclusively in the U.S.; Visa and Universal Pictures are Premier Advertising Partners NEW YORK - Meebo announced a new...

Flashtalking Makes Intelligent Ads a Reality

Creative and analytics group bring hyper-targeting to online advertising New York, N.Y. — Flashtalking, the creative and analytics engine, announced today the launch of Intelligent...

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