MGID Announces New, All-in-One Monetization, Audience Acquisition, and Audience Engagement Solution for Premium Publishers
MGID+ is a 360° data-driven suite designed in collaboration with publishers to solve complex challenges of open web monetization
LOS ANGELES -- Global advertising platform...
VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency...
NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology...
Marketing Architects Builds Annika Audience™ for Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend.
MINNEAPOLIS -- TV advertising...
Phreesia and Ad Council Partnership Yields High Patient Engagement in 3 Mental Health Awareness...
Messaging at the point of care encourages patients to take steps toward improving their mental health
ALL-REMOTE COMPANY/WILMINGTON, Del. & NEW YORK -- Phreesia, a...
Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising...
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers
BOSTON -- Affectiva, a Smart Eye company and the...
billups Brings Attention Metrics to Out-of-Home
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features
NEW YORK -- billups, the leading independent Out-of-Home...
Swimming World Increases Daily Visitors and Sets New Advertising Revenue Record During Olympic Games
Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport
generating an astounding...
GFR Media Uses Caroda to Better Video Ad Management
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively...
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting...
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