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New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK -- MAGNA Media...
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More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...
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Vonage Delivers Better Engagement With Launch of Smart Video API Capabilities

New enhancements feature AI-powered interactions and end-to-end encryption HOLMDEL, N.J. -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has...

Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online...

Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities BOSTON -- Brightcove Inc. (NASDAQ: BCOV),...
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smartclip LATAM by ShowHeroes Group starts operating under the premium brand ShowHeroes throughout Latin...

Berlin - ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result,...
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LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation

Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, Calif. -- LG Ads Solutions, the exclusive provider of...
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VlogBox Selects Publica to Power CTV Header-Bidding Globally

VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators, has partnered with Publica, a leading connected TV...
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CreatorIQ Named Official TikTok Marketing Partner

Partnership Gives Brand and Agency Customers Direct Access to First-Party TikTok Creator Marketplace Performance and Audience Metrics Through the CreatorIQ SaaS Platform LOS ANGELES --...
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Finding Scale and Relevance in CTV – Introducing Illuma Compass

Illuma Technology this week introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by...

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