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Out There Media and MTN Nigeria Launch Telco-Driven Mobile Advertising With Flagship Brands and...

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos – Out There Media (OTM), a global leader in mobile advertising and data...
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The Trade Desk Launches New Media Trading Platform for the Modern Marketer

Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD),...

DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year; Verification Surges...

DV’s annual study on the state of digital media quality and performance also reveals significant declines in key violation rates, underscoring the positive impact...

The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups

First Investment in Algorithmic Ad Optimization Innovator, Chalice LOS ANGELES -- Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an...
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AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...
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Seedtag’s Computer Vision Capabilities Boost Olympics Brand Sponsorships Within Digital Environment

Madrid, Spain— Seedtag, the leader in Contextual advertising in EMEA and LATAM, has today announced that it has developed specific computer vision capabilities to detect...

Former Trade Desk and American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing...

Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer NEW YORK -- Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers...

Teads Files Registration Statement for Proposed Initial Public Offering

NEW YORK -- Teads, a global media platform, today announced that it has filed a registration statement on Form F-1 with the U.S. Securities...

Kantar Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour

Bain Capital and WPP further invest in Kantar’s technology leadership LONDON - Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition...

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