Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions...
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is...
Adelaide Strengthens Team with Claire Browne as New Head of Research
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its...
Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and...
Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid...
Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact
CHICAGO, IL – Rightpoint, a global...
Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the...
The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences
New York and Paris - Dailymotion, the leading...
Mobile App Research Reveals 1st and 2nd Impressions Are Everything
Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives
Yet challenges persist: a 10-country survey reveals most consumers use apps only once...
AdPlugg Releases New WordPress Ad Block
WordPress users can now easily place ads using the AdPlugg ad block
San Francisco, CA - Today, AdPlugg announced the release of a new WordPress...
Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows
Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs
Adobe Firefly—Adobe’s new family of creative...
Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising
Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns
BENTONVILLE, Ark. -- Sam's...
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