Press Releases

Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and Zephyrhills® regional brands.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

BrightEdge, the global leader in enterprise SEO, today announced that Marriott International has selected BrightEdge’s enterprise-grade S3 SEO platform to manage and improve its footprint for organic search.

Bizo, the global leader in business audience marketing, today announced general availability of Bizo Retargeting, Self-Service Edition, a new offering that enables any marketing organization to quickly tap the power of display ad retargeting for as little as $5 per day. Bizo Retargeting is the first self-service retargeting platform specifically designed for business audience marketers.

Intent Media today announced significant enhancements to its Sponsored Search Network (SSN), a powerful marketing tool enabling hotels to reach prospective travelers exactly when they are searching for and booking a hotel.

Chicago-based BrightTag, a technology platform provider for the digital marketing industry, has experienced significant growth in the UK and Europe and recently raised $15m in new funding to help drive its global expansion. BrightTag currently works with a growing roster of UK clients including Orbitz Worldwide brand ebookers.com, as well as many global multinational brands with a UK presence.

Until now, the digital advertising field has lacked professional benchmarks such as the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with the announcement by the Interactive Advertising Bureau (IAB) establishing the first-ever educational standard for digital media sales forces with the launch of the “IAB Digital Media Sales Certification.”

Connected devices are proliferating like never before, and consumers are adopting multitasking behavior in increasing numbers. These trends are the focus of two unique and timely studies – “Screens to the nth” and “The Multiscreen Marketer” – released by the Interactive Advertising Bureau at the IAB Innovation Days @ Internet Week “Screens(n)” conference in New York.

24/7 Media, Inc., WPP's marketing technology company, and Moat Inc., a brand intelligence and analytics company, announced a partnership to offer advertisers and publishers brand-focused metrics to help them measure the success of an ad campaign well beyond the industry default measure for success, the click-through.