Press Releases

xAd, one of the largest mobile-local ad networks in the U.S., announced the publication of its quarterly research report, “Q1 2012 Mobile-Local Performance Stats,” highlighting mobile-local ad performance and usage trends, as well as a special section on the fast growing travel sector. The data showcased a 300 percent, year-over-year increase in mobile-local traffic across the xAd network, delivering nearly 2 billion locally targeted search and display ads across mobile sites and applications.

Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released by Extreme Reach, a leading provider of HD video advertising distribution services. New to the Extreme Reach report, now in its 7th quarterly edition, is an analysis of the opportunity presented by targeting large, growing and HD-oriented Hispanic audiences, to whom 60% fewer HD advertisements were delivered via Hispanic TV media than across non-Hispanic TV media.

Net Communities is pleased to announce that it is once again growing its digital advertising representation offering, thanks to a new partnership with Ziff Davis, Inc. one of the world’s best-known publishers of technology-based digital content products. This exclusive agreement enables Net Communities to represent the UK advertising inventory for Ziff Davis' flagship property PCMag.com, as well as ExtremeTech.com, Geek.com, Toolbox.com and the newly acquired ComputerShopper.com.

Adobe Systems Incorporated (NASDAQ:ADBE) announced enhancements to Adobe® TagManager, creating a highly flexible privacy solution that helps digital advertisers and publishers give consumers notice and control over how their data is used online. The solution will initially focus on managing third-party cookies used for behavioral advertising, a requirement of the ePrivacy Directive.

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix TARGET™, a key addition to its growing real-time analytics platform that allows advertisers to identify specific key audiences and access creative ad performance data for their ads and their competitors.

At Internet Week New York, Yahoo! (NASDAQ:YHOO), the premier digital media company, announced Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.

In June, CoreMedia Systems, Inc. will integrate its direct response campaign management system, CoreDirect, with WO Central, WideOrbit’s online ad marketplace that directly connects media buyers and sellers, making it much easier for advertisers and agencies to purchase long form TV commercial time. CoreDirect is the nation’s most widely used direct response media management software.

The Ad Council announced a partnership with Ace Metrix™ to quantitatively measure the effectiveness of its television public service advertisements (PSAs). Through Ace Metrix, the Ad Council will be able to achieve new insight into their health, safety, education and family and community television PSAs.

Digby, the leader in cross-channel mobile engagement for brands, announced that the Digby Localpoint Mobile Platform was named as the 2012 Mobility Award winner in the “Best of Mobile Marketing - Mobile Marketing Platforms” category by Mobiletrax, as well as a finalist for best in show for “Mobile Marketing & Advertising” at the CTIA’s Emerging Technology Awards for the Enterprise and Vertical Market solutions category. The awards, presented at International CTIA WIRELESS 2012 are highly regarded awards and represent the best in mobile and the industry’s most innovative wireless products and services.