Social Media Advertising

Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market LONDON - Nanigans, Inc., the lifetime value based advertising technology company, announced...

Adobe Systems Incorporated (NASDAQ:ADBE) announced significant updates to Adobe® AdLens™, its cloud-based, media optimization technology. AdLens, the first integrated platform to manage and optimize search, display and social advertising as a unified campaign, now offers seamless data integration with Adobe SiteCatalyst®.

NEW YORK - WebMediaBrands Inc.'s (Nasdaq: WEBM) Mediabistro announced an online Master Certificate in Social Media Marketing to help digital marketers earn credentials from its...

IRI Expands 2012 Study to Include European Shoppers’ Online Profiles CHICAGO & LAS VEGAS - More than double the number of U.S. shoppers turned to online...

New Boolean Search Feature in Topsy Pro Allows Brands to Surface Purchase Intent and Target In-Market Consumers With Personalized Content and Social Ads SAN FRANCISCO,...

New Platform Sees 31 Million Unique Visitors in First Two Weeks Los Angeles – Two weeks after launching its new platform, Myspace announced key metrics suggesting...

Conversational Marketing Provider Analyzes 150 Facebook Page Tab Applications and Websites using Facebook Login in the United States and Europe NEWTON, Mass. & TWICKENHAM, United...

BALA CYNWYD, Pa. - Rembrandt IP Management, LLC (“Rembrandt”) announced that its affiliate, Rembrandt Social Media, LP, has filed a patent infringement lawsuit against Facebook,...

Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.