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Facebook and YouTube Account for 49% of Online Video Ad Revenue in 2020

LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online...
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Aisle Rocket Launches Incremental Lift Tool for Facebook Advertising

FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative...
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Publishers Renew Call for Government Action Against Google/Facebook Monopoly

Fiscal Update Announcement a Strong First StepAction Needed Now to Avoid US-Style “News Deserts” TORONTO -- Canada’s news media publishers today applauded the Government of...
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Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...

Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Creative automation and on-demand services empower brands to grow Pinterest advertising NEW YORK -- Smartly.io, the leading social advertising automation platform for designers and performance...
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IAS Now Offers Fraud and Viewability Measurement Across Pinterest

London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...
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Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

Smartly.io Continues Innovation in Social Advertising by Partnering with Snap Inc.

Partnership builds on recent innovations like enhanced creative capabilities and Pinterest offering NEW YORK -- Smartly.io, the leading social advertising automation platform for creative and...

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