eMarketer: Younger Audiences Moving Off Facebook
eMarketer has downgraded estimates for Facebook users under 24
London: Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK...
StitcherAds Announces Facebook Offline Integration for Retail, Bringing In-Store Sales Automation to Online Ads
Integration brings retailers closer to unified commerce, with StitcherAds’ customers now attributing up to 27% of in-store purchases to paid social media engagement
AUSTIN, Texas...
Brandzooka Acquires Social Ad-Optimization Platform AdJelly
Self-Service Programmatic Ad Platform Fuller Democratizes Digital Advertising
BOULDER, Colo. - Brandzooka, the fastest growing self-service programmatic ad platform, has acquired AdJelly, the ad creation, deployment...
Nearly Half of UK Adults Polled Intend to Activate New Personal Data Rights
15 per cent intend to activate new rights in May 2018 as the law is ratified
MARLOW, UK – Nearly half (48 per cent) of UK...
SRAX Launches Boosted Facebook Post Tool in SRAX Social
LOS ANGELES – SRAX (NASDAQ: SRAX) announced the launch of a new SRAX Social tool for digital marketers and content owners to create posts and...
Google and Facebook Increasing Value for Advertisers Through Marketing Mix Modeling, Says Quantzig
Quantzig's marketing analytics solutions optimize marketing campaigns and improve ROI.
LONDON - Marketing mix modeling (MMM) is a statistical tool that is growing in popularity...
Acxiom Partners with Pinterest for Enhanced Insights on Campaign Effectiveness
Linking Acxiom Advertiser Transaction Data with Pinterest Campaign Exposures Enables Robust Closed-Loop Measurement and Reporting
CONWAY, Ark. - Acxiom® (Nasdaq: ACXM), the data foundation for the...
Acxiom Enhances People-Based Targeting for Marketers on LinkedIn
Product Integration Offers Unique People-Based Marketing Solution on LinkedIn
CONWAY, Ark. - Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, announced a product...
Nosto Brings Personalized Advertising to Instagram
NEW YORK - Nosto, the industry leading personalization solution, has made its Instagram offering publicly available. The new feature allows online retailers to easily...
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