Twitter

Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...

Social Reactor, the premium social engagement platform, today announced its official launch after a successful beta program. Social Reactor provides advertisers with access to more than 250 million engaged followers of social influencers and celebrities on social media platforms such as Twitter and Tumblr, enabling brands and marketers to effectively target and engage with their audience.

Mumbai - Komli Media, Asia Pacific's leading digital media technology company, has signed an exclusive partnership agreement with Twitter that will help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Southeast Asia including Singapore, Malaysia, Indonesia, Thailand and the Philippines.

FrogDog, a national marketing strategy and execution firm, this week released the results of a three-year national longitudinal research study on social media. The study shows how social media use has changed over time.

RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new Shopping Insights™ study that benchmarks the performance of major social channels - Facebook, Twitter, and Pinterest – in driving traffic to retail sites. The research drills into nearly 700 million shopping sessions on leading U.S. retail sites to uncover which channels are driving the most traffic and sales.

i-Free Innovations, a mobile applications and games developer and publisher, today introduced Relevance, a social media aggregator app for iPhone that syncs feeds from Facebook and Twitter into a seamless stream of messages that matter most to users. Built with an intuitive algorithm that learns user preferences while they read news and communicate with friends, Relevance removes the need to manually customize the feed and delivers more and more interesting and valuable information every time the app is opened.

StopBadware announced the launch of the Ads Integrity Alliance, an initiative to protect users from bad ads and maintain trust in the online advertising ecosystem. Charter members of the Alliance include Facebook, Google, Twitter, AOL, and the Interactive Advertising Bureau (IAB).

Sharethrough, a native video advertising platform, today announced that its Sharethrough Promoted Video Analytics product now supports videos on Twitter. For the first time, advertisers who promote their videos via paid Twitter ads (“Promoted Tweets”) can get full transparency into campaign performance across paid, earned and owned media efforts, allowing them to understand which Tweets and videos are most effective in driving engagement, views and sharing. A select group of high profile brand advertisers, including Toyota, McDonalds, Activision Publishing and Jarritos, have added Sharethrough Promoted Video Analytics to their Twitter video strategy and are launching the first campaigns with this integration.

GraphEffect, a social marketing software company, announced new Twitter offerings at the ad:tech conference in San Francisco, where the company has been nominated as a “Start Up Spotlight Finalist.” GraphEffect’s AudienceBoost is the first offering that allows a scalable solution for brands to run advertising campaigns on Twitter. It enables brands to uncover new interest targets for their Promoted Tweets and Promoted Accounts. American Express and Digitas beta tested the new offering during last month’s successful American Express Twitter Sync campaign.