New solution helps marketers quantify the value of their advertising on the Facebook platform
BOSTON – Millward Brown Digital announced a partnership with Facebook offering a mobile solution that evaluates the effectiveness of advertising on the Facebook and Instagram platforms, giving advertisers the ability to evaluate the full value of advertising on Facebook and Instagram.
“With the majority of people accessing Facebook on mobile, this partnership extends Facebook’s ability to measure ads across the platform and to offer clients greater insight into the impact of their mobile ads”
The solution, Brand Lift Insights for Facebook and Instagram, provides marketers with fast, accurate insight into campaign impact with measures including: Brand Awareness, Ad Awareness, Message Association and Brand Favorability. The solution answers key questions such as:
- How does Facebook or Instagram advertising shift consumers’ perceptions of my brand?
- Are people more aware of my brand after exposure to advertising on Facebook or Instagram?
Leveraging Millward Brown Digital’s industry-leading practices for measuring advertising effectiveness, polls, or surveys, are delivered directly in the Facebook mobile News Feed or via a pop up within Instagram, so consumers are receiving the poll in the same environment they saw the ad. The partnership evaluates ads running on Facebook and Instagram globally.
“Mobile is an integral component of our overall marketing mix, so we have a great need for understanding the power of this advertising and to gain a deeper understanding into Facebook advertising in general,” said Kristy Vance, North America Media Insights Manager at Unilever. “The partnership between Millward Brown Digital and Facebook provides an important step toward fulfilling that need and the initial learning we’ve received from this measurement has already provided some critical insights into how we can make our Facebook campaigns more effective.”
“With the majority of people accessing Facebook on mobile, this partnership extends Facebook’s ability to measure ads across the platform and to offer clients greater insight into the impact of their mobile ads,” said Stephen DiMarco, President at Millward Brown Digital. “We are delighted to continue to partner with Facebook to drive measurement innovation and help advertisers understand how mobile advertising is contributing to the growth of their brands.”
For more information on Millward Brown Digital’s measurement of mobile ads on Facebook, please contact [email protected].
About Millward Brown Digital
Millward Brown Digital is the world’s leading digital expert in helping clients grow great brands. Millward Brown Digital delivers comprehensive digital solutions to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Integrated behavioral and attitudinal solutions help marketers identify, understand and engage consumers, plan and optimize media and increase total brand performance. Millward Brown Digital operates within Millward Brown North America and is part of Kantar, WPP’s data investment management division.
via BusinessWire
