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Ipg media lab
Tag: ipg media lab
Ad & Media Strategies
Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content
Ad Tech Daily
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September 21, 2020
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Ad & Media Strategies
TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab and TVision
Ad Tech Daily
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March 27, 2019
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Ad & Media Strategies
360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video Ads
Ad Tech Daily
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March 21, 2018
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Ad & Media Strategies
Viewability Strongly Tied to Online Conversions New Research Finds: Alternatives to U.S. MRC Standard Yield Similar Results
Ad Tech Daily
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January 29, 2018
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Ad & Media Strategies
Touch-Enabled Technology in Video Ads Leads to a 50% Lift in Brand Favorability, Scientific Media Trial Finds
Ad Tech Daily
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February 3, 2017
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Ad & Media Strategies
YuMe and IPG Media Lab Evaluate the Impact of Digital Video Ad Lengths
Ad Tech Daily
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March 15, 2016
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Ad & Media Strategies
IDG Communications Launches Native@Scale, a New Native Advertising Platform Across World’s Largest Portfolio of Technology Sites
Ad Tech Daily
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August 21, 2015
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Ad & Media Strategies
YuMe And IPG Media Lab Explore A New Measurement Frontier: Attentiveness & Receptivity
Ad Tech Daily
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October 1, 2014
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Ad & Media Strategies
Ads Need to Work Harder to Break Through to Millennials, Says New Study from IPG Media Lab and YuMe
Ad Tech Daily
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November 25, 2013
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