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Ad & Media Strategies

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X...

Ad & Media Strategies

TV Has a Viewability Problem Similar to Digital, Says New Study...

Ad & Media Strategies

360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video...

Ad & Media Strategies

Viewability Strongly Tied to Online Conversions New Research Finds: Alternatives to...

Ad & Media Strategies

Touch-Enabled Technology in Video Ads Leads to a 50% Lift in...

Ad & Media Strategies

YuMe and IPG Media Lab Evaluate the Impact of Digital Video...

Ad & Media Strategies

IDG Communications Launches N[email protected], a New Native Advertising Platform Across World’s...

Ad & Media Strategies

YuMe And IPG Media Lab Explore A New Measurement Frontier: Attentiveness...

Ad & Media Strategies

Ads Need to Work Harder to Break Through to Millennials, Says...

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