Innovative Hybrid In-Text offering integrates contextually relevant information – including videos, articles and images, taken from the publisher’s website – alongside relevant rich media and text advertisements which increases publisher page views and generates a 20% user engagement rate.
San Francisco, CA, March 17, 2008 – Kontera, a leading provider of In-Text Advertising for online publishers and advertisers, announces the launch of the Kontera Hybrid, the first In-Text solution to deliver contextually relevant content and advertising in a single unit.
Kontera Hybrid enables publishers to serve related content and ads which appear when a user mouses-over a highlighted keyword. The new unit will feature links to related articles, videos, and images related to the highlighted keyword and page. Publishers will have the ability to display a contextually relevant advertisement from their own advertisers, from Kontera’s network of advertisers, or both.
For example, in an article about working out on MensFitness.com, the keywords “upper body” might be double-underlined and hyperlinked. When a user mouses-over the keyword, a Kontera Hybrid unit opens showing related articles, information and a MensFitness.com advertiser. The unit might include links to articles and videos about upper body workouts, or it could display other similarly themed content from MensFitness.com. Click here to see the Kontera Hybrid in action at
www.mensfitness.com
The real value of the Kontera Hybrid to advertisers and publishers is in its ability to engage users. Publishers running Kontera Hybrid have experienced a 20% engagement rate for the ads and content featured in the unit, and an increase in page views. Kontera Hybrid utilizes the company’s technology, which is powered by over a dozen In-Text technology patents pending.
The Kontera Hybrid is being rolled out across several American Media, Inc. (AMI) websites, including Men’s Fitness, Star, and National Enquirer. AMI is a leading publishing company in the celebrity journalism and health & fitness categories.
“As a premium magazine publisher, with a wide variety of online properties, our biggest asset is our content,” said Pamela Russo, Vice President, Director Interactive Operations, American Media Inc. “We chose the Kontera Hybrid to be AMI’s exclusive In-Text solution provider because it increases user engagement by encouraging readers to read more of our content, and because it generates additional advertising revenue. Kontera’s technology drives high click-through rates for both the ads and the related content areas because of the high degree of relevancy. The fact that the technology can dynamically deliver my own database of advertisers into the Kontera Hybrid is a benefit to AMI.”
“The name of the game in online advertising is ‘user value’ and ‘engagement’, and Kontera’s service, which integrates relevant informational content including video, text and images with relevant advertising, delivers on both promises,” said Michael Moritz, Partner, Sequoia Capital.
“For the first time in the In-Text market, the Kontera Hybrid is offering an In-Text solution that incorporates contextually relevant content and advertisements in a single unit whose unprecedented click-through rates serve as proof of the value provided to users, publishers and advertisers alike,” said Yoav Shaham, CEO and Co-Founder at Kontera.
About Kontera
Kontera is a leading provider of In-Text Advertising & Information Solutions, based on patent-pending contextual analysis technology that highlights the most relevant keywords in the content of a page and delivers the most relevant ads and information against the keywords. Kontera works closely with advertisers and publishers to maximize revenue, optimize performance and enhance overall user experience. Kontera has over 9,000 publishers in its network, reaches over 75 Million unique users per month and works with thousands of brand and direct marketers across many verticals. Founded in 2003, Kontera is backed by Sequoia Capital, Lehman Brothers and Carmel Ventures and has offices in San Francisco, New York and Tel Aviv. For more about the Kontera Hybrid, please visit: www.kontera.com/hybrid
