In a not-so-subtle message to DoubleClick employees whose future is uncertain, PointRoll demonstrates their certainty of continued growth
CONSHOHOCKEN, PA – March 26, 2008 – PointRoll, the leading provider of rich media technology solutions, announced today that they are continuing to experience rapid growth and are actively hiring highly-skilled, top performing candidates to add to their team of rich media experts. Boasting over 20% growth in employees since September 2007, PointRoll commands dominant market share of the rich media industry—serving over 70 billion rich media impressions last year—and calls two-thirds of the Fortune 500 its clients.
“As there’s a great deal of activity in the industry with mergers, acquisitions and IPO’s, at PointRoll, we remain focused on constant innovation and working closely with advertisers, agencies and publishers to enable creativity and results,” said Jason Tafler, CEO of PointRoll. “We’re sticking to our core competencies and are adding to our team as we continue to drive the future of online advertising.”
Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because they proactively offer best-in-class solutions that enable more engaging, effective online advertising, but also because they consistently outmatch the competition with their full-service approach and ability to solve complex problems for clients.
“As the rich media industry continues to grow at a fast pace, we are always looking for the best of the best,” continued Tafler. “What we’ve learned over our eight years in business is that a resume doesn’t always tell the full story. We look at the person behind the resume and that has helped us build a team of incredibly knowledgeable, dedicated and long-term employees who have pride in PointRoll. As other companies in the industry shake up their teams, we’ll be taking resumes.”
About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness—without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.
