ad:tech San Francisco Marks Digital Advertising’s Growth from Emerging to Mainstream Marketing

Attendees will learn technology, tips and best practices to grow their businesses leveraging the latest digital marketing techniques

SAN FRANCISCO – April 08, 2008 – Attendees will converge on ad:tech San Francisco (http://www.ad-tech.com/sf/) April 15-17 at the Moscone Center to attend panel sessions, workshops and keynotes during three action-packed days of learning from today’s digital marketing industry game-changers. Attendees will take away the tools and techniques they need to compete in a changing marketing world, and gain first-hand insight into emerging opportunities with online video, social networks, mobile marketing, digital out-of-home advertising and more.

The popular online show Internet Superstar will tape their next show as the closing keynote presentation. Attendees will hear from Internet stars Kevin Rose of Diggnation, Ask a Ninja’s Kent Nichols, Jeff Macpherson of Tiki Bar TV, Gary Vaynerchuk of WineLibrary.tv and hosts Martin Sargent of Jay Speiden of Internet Superstar/Revision3, who will talk about what this new world of Web video programming looks like and explore how users can leverage these programs to deliver tremendous results. Opening keynotes on the first two days and the closing keynote are free with pre-registration for an expo hall pass at http://www.ad-tech.com/sf/adtech_san_francisco_register.aspx.



A record number of companies will participate on the exhibition floor during the first two days, with more than 300 exhibiting. Debuting at ad:tech San Francisco, the conference series’ first Mobile Marketing Pavilion will feature interactive workstations and presentations focusing on emerging mobile marketing techniques. Mobile Marketing Pavilion exhibitors include NeuStar, iLoop Mobile, CellTrust, Bango, Mobile Marketer Magazine, 3Cinteractive and LSN Mobile.

“The record number of exhibitors and the increase in traditional companies attending our events are clear indicators that digital marketing continues to offer the best ways for brands to engage target audiences,” said Mike Flynn, Event Director. “Whether they’re experienced or new to digital marketing, this year’s ad:tech attendees will find new, innovative event content and programs that will help them invigorate their marketing initiatives.”

Asking the question: “What does social media marketing mean to you?” ad:tech has partnered with V:social to invite marketers to upload a video or photo and essay to http://www.ad-tech.com/theanswer, starting April 8 and running through April 30. At ad:tech San Francisco, attendees can have their answer videotaped at the ad:tech / V:social booth. Marketers, brands, companies and the media will be able to vote on the best answer at the event, and the winner will receive a Social Media Campaign valued at $50,000, courtesy of V:social.

The 11th Annual ad:tech Awards Ceremony will take place at Mezzanine, a nightspot near Moscone Center, on the evening of April 15. ad:tech will recognize more than 35 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award—the only one of its kind in the industry. Tickets may be purchased online when registering for the conference at http://www.ad-tech.com/sf/adtech_san_francisco_register.aspx. Space at Mezzanine is limited and tickets will not be sold at the door.

Complete information about the ad:tech San Francisco conference and exposition can be found at http://www.ad-tech.com/sf/.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.