Miami, FL – May 7, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its second annual show in Miami, the only digital marketing show with a Hispanic focus. The event will take place from June 3-4 at the Miami Beach Convention Center.
ad:tech Miami is a 2-day conference providing an in-depth look into the rapidly expanding Hispanic and Latin American online audiences and how best to reach them in a world that is becoming more and more digitalized and globalized. The Miami conference brings together some of the biggest names in the marketing industry, offering attendees the opportunity to learn first-hand the latest trends and innovations shaping today’s market.
“ad:tech Miami aims to demystify the untapped potential of Hispanic and Latin American online users through the insights of pioneers in the digital marketing space,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “Our inaugural show last year was well-received and it further opened the dialogue for marketers. For 2008, we have assembled an impressive lineup of speakers and exhibitors who will address the diverse channels and methods to engage these key audiences.”
Anchored by an opening day keynote address from Monica Gadsby, CEO of SMG Multicultural, ad:tech Miami will feature more than 125 speakers from the United States, Mexico and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as, American Airlines, Batanga, Procter & Gamble, Carnival Cruise Lines, General Motors, Mercado Libre, Yahoo!, Terra Networks, Grupo Televisa, Telemundo and many others who will provide their opinion on the growing importance of the Hispanic market and the advantage of addressing this market segment.
According to the 2008 Terra comScore Hispanic Digital Study, 66 percent of online Hispanics report that they are early adopters and influencers among their family and peer groups. The study goes on to highlight that online Hispanics have replaced television time with Internet usage, with 56 percent spending more than 1 hour a day online.
“Hispanics are leading the adoption of new technologies driven by culture and demographics. Culturally, Hispanics who tend to have family outside of the US, embrace digital technologies to communicate more efficiently with loved ones,” said Lee Vann, Founder and CEO, Captura Group, and ad:tech Miami guest speaker. “In addition, Hispanics are younger when compared to the general market and, as a result, tend to adopt digital technology related to entertainment and social networking at a more dynamic pace.”
The exhibit hall will showcase more than 25 key exhibitors from Latin America, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx
Platinum Sponsors include: Batanga; Terra Gold Sponsors include: cyloop.com; Latin3 Silver Sponsors include: Casale Media; Prodigy MSN; Yahoo! Bronze Sponsors include: Google; iContact; mixplay Media Partners include: CNN en Espanol; Produ; Portada; Merca 2.0; Su Inversion; Advertising Age; Forbes.com; revenue; UOL; Fast Company; iMedia Connection; Digital Moses Confidential; DM News; Folha Online Association Partners include: ahaa; OPA; mma; IAB in Argentina and Mexico; SFIMA; SFAMA
For public information, please visit www.ad-tech.com.
Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com
About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.
