SingTel Selects Comverse HUB Mobile Advertising to Deliver Targeted Ads Based on User Preferences, Interests

Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels
Mobile World Congress 2009

WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels.

“We chose Comverse for their technology, as well as for their expertise in the domain,” said Edward Ying, SingTel’s Chief of Content & Media Services. “We are working closely with them on a centralized platform to manage the different channels and to add innovative elements that are attractive and valuable to advertisers.”

Comverse HUB Mobile Advertising brings value to:

* Users: Users who opt in and provide accurate profile information will enjoy free services, discounts and other benefits.
* Advertisers: Advertisers value the various media possibilities, the highly personal nature of the ads, and the ability to facilitate immediate user response to ads for high click-through rates. Metrics providing accurate real-time feedback make it possible to fine tune campaigns to maximize efficacy.
* Operators: Operators can leverage their significant assets to maintain a key position in mobile and online advertising.

“Comverse’s mobile advertising strengths, including its multi-channel advertising platform and extensive marketing expertise and support, have made it a leader in this field,” said Urban Gillstrom, Group President, Global Sales for Comverse, the world’s leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.

“Advertising on multiple channels,” Gillstrom said, “is one of the most exciting frontiers in telecommunications, and SingTel’s success provides a strong case for many others to follow.”

Mobile Advertising is part of the Comverse HUB of value-added services that spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.

Experience Comverse HUB Mobile Advertising and other product demos while visiting Comverse at Mobile World Congress February 16-19, 2009 in Barcelona, Hall 8 Booth 8B 83.

About SingTel

SingTel is Asia’s leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond. With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. To serve the needs of multi-national corporations, SingTel has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners. The Group also has major investments in Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. Together with its regional partners, SingTel is Asia’s largest multi-market mobile operator, serving more than 200 million customers in eight markets. More information can be found @ and

About Comverse

Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit