Allows Online Advertisers to Combine the Impact and Effectiveness of Today’s Richest Media and Video Ad Solutions with the Reach of the Google Content Network
ATLANTA – May 19, 2008 – EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced it is one of the rich media providers now officially approved to run ads on the Google content network. This certification enables advertisers to work with EyeWonder to serve and track their display ad campaigns across the Google content network. EyeWonder’s participation gives advertisers access to more creative format options, flexibility and control over their campaigns with all the benefits of third-party ad serving.
“EyeWonder’s addition will enable more advertiser and agency clients to immediately benefit from easy access to the richest media and video ad solutions – ones that have been consistently proven to deliver stronger branding results for online display campaigns,” said Michael Rosner, Senior Vice-President, Global Sales at EyeWonder. “We are proud to work with the Google content network, and we look forward to bringing the most compelling and interactive ad options to the world’s largest online ad network.”
EyeWonder is one of the world’s top providers of rich media and digital video advertising products and services. According to Nielsen Online, AdRelevance, a global leader in Internet media and marketing research, EyeWonder tripled its campaign impression volume from 2006 to 2007, and also more than doubled its rich media market share. A recent MarketNorms® analysis concluded that in-page rich media and video ad campaigns powered by EyeWonder showed significant advantages in delivering increases in core brand metrics compared to those of other rich media ad providers. EyeWonder and Google worked together to ensure that ads served into the content network meet Google’s policies and specifications. Having completed the certification process, EyeWonder’s addition to the content network combines the impact and effectiveness of today’s richest and most interactive ads with the reach of the world’s largest advertising network. Now, advertisers can reach these audiences with compelling campaigns that feature the emotional impact of EyeWonder video, the latest creative and interactive features and more, all within the ad unit itself.
For more information on EyeWonder, please contact Michael Rosner at mrosner@eyewonder.com.
About EyeWonder, Inc.
EyeWonder is a pioneer and innovator in Interactive Digital Advertising, providing clients with the technology, experience and industry expertise to advance their brand. The company’s products and services are used by the world’s top agencies and brands to universally deploy campaigns across existing and emerging platforms. For more information, please visit www.eyewonder.com.
