Although I closely missed this year’s ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg’s Managing Director for Europe.
VideoEgg is one of the very few experts in monetizing sites with rich media and video ads and have pioneered a great video ad network for online communities. Arguably, they are also the ones to have initially developed overlay, in-stream ads to monetize video content.
They have some unique advertising formats that rely on user interaction and engagement and have come up with an innovative pricing model: Cost Per Engagement (CPE). This means impressions are free, and the advertiser only pays when a user engages with the ad unit.
Check out Ferguson’s interview below – he makes some interesting remarks worth chewing on!