First UK contract for Smart AdServer with DNX

DNX Marketing becomes a customer of Smart AdServer, thus continuing its development in Europe
Paris, 5 June 2008 – Two months after the opening of its English subsidiary in London, Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of its first UK contract with DNX, a multi-channel marketing agency. A British company founded in 2000, DNX provides a full range of online, offline and trade marketing. With fifteen local and international customers including WebEx, Sun Microsystems and Timberland, the company wished to benefit from an adserving tool which was both simple and high performing. It thus chose Smart Adserver’s online advertising agency management tool which, thanks to its intuitive and easy to use interface, and its comprehensive reporting module, enables an extremely detailed analysis of campaigns, meeting all the agency’s needs.

Smart AdServer develops and sells an advertising campaign tool for agencies, advertising departments and publishers. After making its mark in France as a key e-marketing player, the company is continuing its development, and has strengthened its activity on the international stage with the opening of several offices and the signing of new contracts, in particular in Germany, Spain, Canada, Belgium, Switzerland and now the UK.

“Smart AdServer is delighted to sign its first contract in England, because the British market is not only the largest European e-advertising market, but it is also the market where trends are set”, said Cyrille Geffray, Managing Director of Smart AdServer. “This signing consolidates and strengthens the Smart Adserver launch strategy in the UK market, which represents real potential and, over time, an important springboard for growth in other European countries.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…