Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of search engine marketing agency, Aposition, in France. Aposition has gross assets of €2.7m.
Created in 1999, Aposition is one of France’s leading independent search engine (SEO) optimisation specialists. It advises clients how to organise their website in order to maximise their presence in non-paid for, or organic, search engine listings. Aposition’s clients include Mappy, Le Guide, Unedic and Rue du Commerce.
Aposition’s experience, tools and knowledge will complement iProspect’s best practices and expertise. In return, Aposition will benefit from iProspect’s global network, especially through iProspect University training. Following the acquisition, Aposition will become the core offering of iProspect France and part of the Isobar-owned network of iProspect agencies. iProspect France will operate as a second network to Takezo, Isobar’s existing search business in France.
The acquisition of Aposition follows those of search businesses in Belgium, Holland, Germany and Thailand so far this year, as Isobar continues the global roll-out of iProspect offices.
Commenting on the acquisition, Robert Lerwill, ceo of Aegis, said:
“Search is absolutely core to all forms of marketing activity and is estimated to grow at a rate of 25% a year, globally. As a result, it is one of Isobar’s key goals to grow our expertise in this sector. Our number one search brand, iProspect, is already in 16 countries around the world, up from 12 at the start of this year. Aposition has a sound technical background and is growing strongly. Along with our existing search expertise in France, it will now enable us to offer the integrated iProspect approach to both local and global clients in the region.”