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Adify Achieves 120 Premium Vertical Ad Network Milestone


Partnerships with SOAPNet, Forbes.com and Six Apart Solidify Adify’s Position as the Partner of Choice for Media Owners and Entrepreneurs

SAN BRUNO, CA, June 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced the 120th premium vertical ad network on its platform. With the launch of SOAPNet and the Forbes Business and Financial Blog Network recently, Adify is the leading and preferred partner for network builders extending their reach online. These networks have become the online destination of choice for brand marketers looking to leverage deep relationships media organizations have with various target audiences.

Since its launch in late 2006, Adify has been engaged with leading network builders who utilize its technology to create, manage and commercialize their networks, enabling them to focus less on building an advertising infrastructure and more on finding quality publishers and build a rich stream of editorial and content of interest to their specific audiences. In addition to ABC and Forbes, other media organizations launching Adify’s solutions in the past two months include:
Advanced Student Marketing

Break Men’s Ad Network

Clearspring Widget Ad Network

Cyberhomes Media Group

Destination Travel Network

Gamers Media

Peerflix Media Network

Reuters UK

SHE Network (in Sweden)

“Our partners have achieved growth and success as curators for engaging content with high-level editorial quality. As a result, they’ve built the audiences that brand marketers covet for advertising campaigns,” said Russ Fradin, president of Adify. “From small niche sites to global media organizations, network builders are choosing to partner with Adify because of our technology platform, integrated services and unmatched expertise.”

Adify provides publishers with the backend infrastructure to create, manage and commercialize vertical advertising solutions. This infrastructure is capable of delivering content sponsorships, video, image and rich media advertising. In addition, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly-owned subsidiary of Cox TMI, Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.