Ads Are Seamlessly Inserted into Sponsored Content Widgets and Broadcast to the Widgetbox Network; Forbes.com First to Use New Solution
Forbes.com New Content Widgets Sponsored by Visa Small Business
San Francisco — July 11, 2007 — Widgetbox™, the world’s largest marketplace for web widgets, today announced a unique solution designed to automatically insert third-party paid advertising into sponsored-content widgets. The sponsored-content widgets, typically from publishers, then use the Widgetbox Network™ to broadcast these widgets, with advertising, to thousands of registered domains. Because the widgets can easily spread virally across the web, in-widget advertising can be widely propagated beyond the boundaries of both the original publisher’s site and the network domains.
“What we are seeing here is the emergence of a new, powerful Internet advertising media with the same defined characteristics as traditional media: editorial and advertising combined together in a format that can be easily broadcast to a wide network of targeted recipients,” said Ed Anuff, co-founder and CEO of Widgetbox. “This is the first step in the emergence of a potentially very large in-widget advertising market.”
New Forbes.com Widgets Feature In-Widget Advertising from Visa Small Business
In a related announcement made yesterday, Forbes.com unveiled a set of new content widgets sponsored by Visa Small Business. These widgets, featuring topical editorial content from Forbes.com, can be placed on placed on any blog, website or social network profile with one-click.
“Widgets clearly embody the Forbes.com philosophy that our users should be able to choose where, when and how they consume our content,” said Jim Spanfeller, President and CEO, Forbes.com. “Visa Small Business is the perfect launch sponsor, as small business owners are especially time constrained and can benefit from being able to designate their own access points to critical news and information every day.”
Widgetbox In-Widget Advertising Solution
The new Widgetbox In-Widget Advertising solution is designed for easy delivery of advertising across the web. In addition the solution features:
* Full integration with remote ad servers allowing seamless in-widget ad delivery while the publisher controls the widget content.
* A unique to Widgetbox ad-friendly detection system ensuring that in-widget ads never show up where they are not allowed.
* Widgetbox managed distribution, promotion and seamless ad integration with the Widgetbox Network.
* And, powerful widget tracking, analytics, reports and management from the Widgetbox Syndication Platform™.
About Widgetbox
Widgetbox is the leading managed syndication network for web widgets. Widgetbox’s mission is to create a thriving web widget economy by becoming the trusted resource for creating, distributing, promoting, tracking and monetizing widgets. The Widgetbox gallery is the world’s largest marketplace for widgets and the Widgetbox Syndication Platform™ is Widgetbox’s exclusive backend infrastructure that provides the most comprehensive set of tools for the management of your web widget strategy. Widgetbox serves both the producers of widgets, including the largest, online distributors as well as individual developers, and the consumers of widgets. For more information, please see www.widgetbox.com.
