Google AdManager New Release: Multiple Languages Support, Updated Features and Improvements

Yesterday’s release of the Google Ad Manager announces support for 25 languages to Ad Manager, with more languages to be rolled out in the following weeks.

Additionally, the new release includes a number of updated features and improvements:

Creative Ratios/Weights – AdManager previously optimized all line items that had multiple creatives so the creative with the highest CTR would be shown more often. Now, if your line item contains multiple creatives, you may specify how often each creative is shown. You can choose between:
Even: creatives rotate evenly.
Optimized: creative with the highest CTR will be shown more often.
Manual: creatives rotate at a frequency you specify.



Reports by Creative Size – Pretty straightforward, you can now report on all of your leaderboards and skyscrapers for example, by segmenting your reports by creative size.

Link to Reports from Orders – Quickly run a report from within any order by selecting ‘Run Report’.

These additions to the AdManager are very welcome and I can say the product is clearly going the right way, at least feature-wise. A question still remains: is there a planned capping on adding new features and capabilities to the AdManager, to avoid possible future competition with DoubleClick DFP?