Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior.
Below is an example of an Eyeblaster fullscreen video ad developed for the movie “13th Street”, ad that ran in the Netherlands.
It would’ve been nice if the ad stayed in its expanded window and not open a new browser window on its own, without user interaction.
Campaign: SCIFI – NBC Universal – May 07
Creative Agency: Easyconcepts NL
Media Agency: Mediaedge:cia NL
Advertiser: NBC Universal
Ad Format: Full Screen Video