Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior.
Below is an example of an Eyeblaster fullscreen video ad developed for the movie “13th Street”, ad that ran in the Netherlands.
http://creativezone.eyeblaster.com/#ItemName=13th%20Street
It would’ve been nice if the ad stayed in its expanded window and not open a new browser window on its own, without user interaction.
Ad details:
Campaign: SCIFI – NBC Universal – May 07
Creative Agency: Easyconcepts NL
Media Agency: Mediaedge:cia NL
Advertiser: NBC Universal
Ad Format: Full Screen Video
Vertical: Entertainment
Country: Netherlands
