STAMFORD, Conn.–(BUSINESS WIRE)–InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement team with the appointments of Ashley Rusk, Stephanie Kung, Staci Cohen, Sherman Low, and Jeremy Saz as Project Managers. All appointments are effective immediately.
Led by Drew Lipner, the Digital Media Measurement group is a team of specialists focused on the measurement and optimization of online, mobile, and other emerging media.
Ashley Rusk, Stephanie Kung, Staci Cohen, Sherman Low, and Jeremy Saz: Project Managers, Digital Media Measurement team.
In their new roles as Project Managers, Rusk, Kung, Cohen, Low, and Saz will act as project point people, fielding all post-sale inquiries from clients. They will be responsible for managing all aspects of the research execution process, and marshalling the appropriate internal resources and departments to ensure project success.
Rusk joins InsightExpress from Maiden Lane Inc. where she served as a Junior Account Executive. There she provided account management services to various clients and was responsible for the day-to-day management of all production aspects for different campaigns. She also worked with a variety of performance analytics including interactive, mobile marketing, viral marketing and brand identity. Rusk holds a B.A. from San Francisco State University and currently resides in San Francisco, CA.
Kung also joins InsightExpress from Maiden Lane Inc. where she held the title of Account Coordinator. In this position, she oversaw and assisted with various campaigns and projects. She also coordinated the production of fulfillment materials for direct mail and provided administrative assistance on multiple accounts and projects. Kung holds a B.A. from The University of California, Berkley and currently resides in San Francisco, CA.
Cohen held the position of Sales Account Executive at Winstar Interactive Media before joining InsightExpress. Her responsibilities included managing national client accounts and representing seventeen interactive media brands. Additionally, she researched and analyzed clients’ campaign objectives as they related to Winstar’s interactive properties. Cohen holds a B.S. from The University of Rhode Island and currently resides in Bedford, NY.
Low joins InsightExpress from PayPal where he served as Senior Project Manager. In this role, he worked with internal cross-functional teams and external agencies to execute print and interactive materials. Low holds a B.S. from San Jose State University. He currently resides in Daly City, CA.
Saz joins InsightExpress from PlanetOut where he most recently held the position of Ad Traffic Manager. At PlanetOut he coordinated, scheduled, and programmed advertising creative, as well as acted as a project manger for various ad server issues. Saz holds a B.S. from Golden Gate University and currently resides in San Francisco, CA.
Drew Lipner, SVP, Group Director, Digital Media Measurement commented, “I am pleased to welcome such a talented group of individuals to the InsightExpress team. I feel confident that each will make substantial contributions to furthering our Digital Media Measurement client support capabilities.”
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.