SAN JOSE, Calif. – Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose http://www.searchenginestrategies.com/sanjose). The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.
The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event’s 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.
The 2008 SES Awards winners are:
Best Search Engine Ad Platform: LookSmart AdCenter
Search Engine with Most Relevant Search Results: Yahoo!
Most Innovative New Search Engine: YellowBot (Young & Associates)
Technology Platform Search Marketers Can’t Live Without: Enquisite (Maven Communications)
Best SEM Technology Platform for SMBs: LocalLaunch; Marchex
Most Innovative Use of Search Engine Optimization: NikeStore (Range Online Media)
Most Innovative Paid Search Campaign: SearchAdNetwork; Building Blocks for LEGO’s Paid Search Media (iCrossing)
Best Social Media Marketing Campaign: Beaches of South Walton (USDM.net)
Best Business-to-Business Search Marketing Campaign: Microsoft Small Business Center (iProspect)
Best Multi-National Search Marketing Campaign: iCrossing Integrates Global Search Campaign for LEGO
Best Use of Local Search: US Small Business Administration-Business Gateway Initiative
Best Integration of Search with Other Media: The Tudors/Showtime (Outrider)
Most Effective Use of Web Analytics: Four Seasons Hotels and Resort (Acronym Media)
Best Web Analytics Platform: Omniture
Most Advertiser-Friendly Search Engine: Matchpoint.com
Editor’s Choice: Matt Cutts, Software Engineer Guru, Google
Led by search authority Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is the preeminent source of practical knowledge for search marketers.
“Innovation is the name of the game in this industry as it continues to evolve,” said Ryan. “By recognizing those who are developing extremely effective and creative work, we know we’re inspiring others to drive this industry toward excellence.”
Since 1999, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. The conference provides attendees with more than 80 sessions designed for every skill level.
For additional information about the San Jose event and other conferences in the series, visit www.SearchEngineStrategies.com.
About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.