– Confetti.co.uk partners with Neolane to automate marketing campaigns
Confetti.co.uk has implemented Neolane, enabling automated, content personalised marketing campaigns. Confetti officially licensed the Neolane software platform in June 2008, after trials recorded revenues in a three month period of £96,399. The software then automates the creation of one-to-one, personalised content marketing communications to help Confetti engage with customers at just the right time and on precisely the products, services and themes that interest customers in the run-up to their big day.
– Glam Media Announces Appointment of Martha McCully as Fashion and Style Editorial Advisor
Glam.com, the flagship site of vertical content network Glam Media, today announced that Martha McCully will become a strategic advisor for fashion and style editorial. The appointment of McCully brings new strength to Glam.com’s editorial appeal and the company’s market-leading publisher network of 600+ sites which includes Apartment Therapy, BagSnob, FashionTribes, Manolo the Shoeblogger, Shake Your Beauty, SheFinds, Stylebakery and many others.