Brian Fitzpatrick Joins 24/7 Real Media as Managing Director of Media, UK

Seasoned Digital Executive to Expand Media Business and Lead Recruitment throughout UK

LONDON – September 3, 2008 – 24/7 Real UK Ltd., the leading global digital marketing company, today announced that it has appointed Brian Fitzpatrick as Managing Director of Media UK. In this capacity, he will manage the company’s UK media business including publisher representation and digital advertising sales. He will also lead the recruitment of top talent for the expanding UK media team.

Over the course of his distinguished career, Mr. Fitzpatrick has created business strategies, managed online marketing campaigns and formulated successful business development initiatives in the digital space. Most recently he served as VP of Business Development for, where he was responsible for negotiating top partnerships and distribution deals for the company.

“There is a huge opportunity to grow 24/7 Real Media’s footprint in the UK, and I look forward to demonstrating our robust service offering for local advertisers and publishers,” said Mr. Fitzpatrick.

Prior to, Mr. Fitzpatrick spent nearly five years at Lycos Europe as Business Development Director. In this position, he increased Lycos Europe’s monthly reach by thirty million unique visitors and negotiated key European deals with leading publishers such as and, adding twelve billion ads per year to the Lycos network.

Mr. Fitzpatrick’s appointment follows 24/7 Real Media’s recent hiring of Michael Rohowski, Managing Director of Media for Europe, as the company continues to enlarge its global presence and enhance its service offering for European advertisers and publishers.

Jonathan Hsu, CEO of 24/7 Real Media, Inc said: “Brian’s track record confirms his aptitude as a digital media manager, making him a perfect fit to capitalise on the burgeoning UK market and grow our team there. Under Brian and Michael’s leadership, we expect to grow our media business significantly in the UK and throughout Europe over the next few years.”

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About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit
24/7 Real Media: The Science of Digital Marketing.

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