Leaders in Mobile Analytics, Search and Advertising Unite to Monetize the Mobile Web
SAN FRANCISCO – From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service.
This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering with AdMob to ensure consumers see high quality ads and make it easier for advertisers to reach consumers on their mobile phones.
“We’re proud to partner with AdMob, the largest mobile advertising network in the world,” said Brian Lent, CEO of Medio. “Our partnership is a critical step in the new world of mobile search advertising. AdMob’s unmatched quality advertising traffic means we can present the industry’s most targeted and relevant ads to both our operator partners and publisher network, while enabling AdMob’s advertisers to reach consumers in that ‘last mile’ with analytics-driven, targeted search ads.”
“We’re excited to partner with Medio, the leader in analytics driven mobile search. Their decision to work with AdMob validates our clear leadership position in mobile advertising and the strength of our technology platform,” said Omar Hamoui, founder and CEO of AdMob. “We serve billions of targeted ads on the mobile Web every month and this new relationship with Medio will make it even easier for our advertisers to reach their target audience.”
With this alliance, Medio consolidates its advertising business as a search advertising provider, delivering ads on-deck with its operator partners as well as off-deck with mobile publishers like CBS, ABC and more.
About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including AccuWeather, CBS, Weather Underground, Maxim and Peperonity.
To learn more about AdMob, visit www.admob.com.
About Medio Systems
Medio Systems delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.
Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.
Medio was selected as a Technology Pioneer 2008 by the World Economic Forum, named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit http://www.medio.com.
