Burst Media’s AdConductor Platform to Power MTV Networks’ “Tribes”

Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.

AdConductor enables centralized management of advertising operations across large networks of owned and affiliated websites. The technology platform coordinates the various aspects of ad network management including: inventory management and forecasting; ad sales; campaign setup, delivery and optimization; campaign reconciliation; and state of the art publisher reporting and management. As a result, AdConductor enables its publisher clients to offer advertisers highly engaged audiences with maximum advertising efficiency. Tribes extends the vertical reach of MTVN’s online presence, offering advertisers an efficient avenue to reach targeted consumer segments.

“There is an ongoing transformation of the advertising space, and sophisticated vertical networks like the ones built by MTV Networks are catalysts in this evolutionary process,” said Sean Keaveny, Senior Vice President of AdConductor Sales. “The portal mentality is losing ground and advertising is finally moving toward focused, content-rich websites that consumers visit and use. Advertisers that capitalize on the opportunities MTV Networks’ Tribes provide will break through the media clutter and engage finely targeted consumer segments on high quality, branded web properties.”

“Integrating a complete solution for the management of advertising distribution over many sites is a critical component of our vertical network strategy,” said Heather Hopkins, Senior Vice President and General Manager of Tribes for MTV Networks. “Tribes is about leveraging the power of the Web to connect the right marketer to the right consumer – at the right time and place. AdConductor helps us deliver on our commitment to always offering relevant advertising to consumers with an array of passions and interests.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.