Company Names Dr. Vincent Granville Chief Scientist
AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced that it has expanded its product development team with the appointment of Dr. Vincent Granville to the position of Chief Scientist. The company has also recently added several other developers to its product group. Dr. Granville and his new colleagues are experts in the areas of online fraud prevention and advertising optimization. In their new roles at Click Forensics they will spearhead research and development to explore the latest solutions for improving traffic quality in search advertising.
“Click Forensics leads the industry in the battle to stop click fraud and improve online advertising quality,” said Dr. Vincent Granville. “I’m honored to join the team and look forward to helping the company improve the ROI for online search advertisers around the world.”
Over the past 15 years, Dr. Granville has helped tackle a number of high-level fraud detection and prevention problems to improve online advertising for industry leaders. Examples include helping Visa with real-time credit card fraud detection, CNET with advertising optimization, and Wells Fargo with improving the online user experience. Dr. Granville most recently served as the Chief Science Officer for Authenticlick, where he assisted major search engines and large advertising clients with click fraud detection efforts. He has also launched numerous statistically-oriented websites, including DataShaping.com, AnalyticBridge.com and AnalyticTalent.com. Dr. Granville is a former post-doctorate of Cambridge University and worked with the National Institute of Statistical Science at the University of North Carolina at Chapel Hill.
“Vincent’s extensive background in fraud detection and advertising optimization will be invaluable to our search engine, publisher and advertising clients and partners,” said Paul Pellman, CEO of Click Forensics. “We look forward to working with him and the newest members of our development team to deliver the best solutions for improving traffic quality for the $25 billion online advertising industry.”
Using patent-pending analytics and live campaign data from the Click Fraud Network™, Click Forensics develops solutions used by online publishers, search engines and advertisers that identify and block sources of click fraud and poor quality traffic before they affect online advertising campaigns. Similar to a spam filter, the solutions deliver regular updates on new sources of click fraud and bad traffic to Click Forensics clients and members.
For more information on Click Forensics, visit www.clickforensics.com.
About Click Forensics, Inc.
Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
Click Forensics, Click Forensics for Advertisers, FACTr, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
