Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic
PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since its launch in October (www.pubmatic.com/adflex). AdFlex International provides ad networks access to publisher inventory on-demand in order to fulfill campaigns without any long-term contracts. Ad networks can use AdFlex International for repeated and single campaigns by leveraging certified inventory provided by online publishers using PubMatic’s ad optimization platform.
With AdFlex International, ad networks can target qualified international inventory based on specific targeting requirements including geographic, frequency, or user re-targeting. There is no membership or long-term contracts required to give ad networks the flexibility to access highly transparent inventory.
“PubMatic gives us easy access to qualified international inventory. They have instantly increased our reach and access to media,” said Federico López Carricondo of Latin America based ad network, Harren Media. “This is especially useful in helping us provide value to our advertising clients because it’s done on a completely transparent basis.”
AdFlex International is integrated into PubMatic’s ad optimization platform, which is used by thousands of online publishers to automatically find the highest paying ads across hundreds of ad networks, and optimize how ads are displayed in real-time.
“PubMatic has seen that as much as 30-40% of a typical U.S. publisher’s traffic is international, so this will give ad networks an opportunity to reach specific international audiences on quality websites,” stated PubMatic Co-Founder & CEO, Rajeev Goel. “Leveraging AdFlex International for one or multiple campaigns will help increase revenue for both the ad network and the publisher.”
About PubMatic
PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.
