Unica customers’ The Hartford and Coastal Contacts round out panel of web analytics experts
WHAT: Web Analytics Strategies webcast featuring Jupiter Research, Unica Corporation, The Hartford Group and Coastal Contacts; hosted by Jupiter and Unica Corporation
WHO: John Lovett – senior analyst, Jupiter Research
Daniel Schmerzler – director of eCommerce, The Hartford Group
Braden Hoeppner – director of web sales, Coastal Contacts
Akin Arikan – director of Internet solutions marketing, Unica Corporation
WHEN: Tuesday, September 30, 2008 1:00 pm Eastern Time
WHY: As expectations in web analytics continue to evolve, web analytics triumphs have grown elusive and those who do find success share a common trait—they have aligned the right strategies for best practices, staffing, and technology. But what are these strategies?
Join John Lovett, senior analyst from Jupiter Research and author of the July 2008 Jupiter Research “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value” report, as he presents his insights and interviews Unica and two of its customers, The Hartford Group and Coastal Contacts.
This one-hour webcast will focus on how marketers and analysts can leverage web analytics information to support corporate initiatives and improve ROI. Attendees will learn how to:
* Identify web analytics strategies to support corporate initiatives
* Leverage configurable reports to analyze results
* Apply advanced segmentation data for in-depth analysis
* Utilize web analytics information with an eye towards bridging the gap between the online and offline
For additional information and to register for this webcast, please visit www.unica.com/panel.
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.