Zedge Selects Smaato’s SOMA Platform to Maximize Mobile Advertising Revenue Worldwide Mobile 2.0 Conference

SAN FRANCISCO – Today at the Mobile 2.0 conference in San Francisco, Zedge, a leading mobile content and social community provider and Smaato, a pioneering provider for mobile advertising solutions, announced a new strategic partnership for mobile advertising.

Zedge has over 11 million users of its leading mobile internet content destination site. Its user base is growing by approximately 10,000 users each day. After successfully integrating Smaato’s Open Mobile Advertising platform (SOMA), Zedge now maximizes its mobile ad revenue and ROI globally.

“We have significantly optimized our mobile ad sales revenue since working with Smaato and their SOMA mobile advertising platform,” stated Mark Rosner, EVP Strategy & Finance of Zedge Inc. “In times like these, we all need to maximize our mobile Ad ARPU. With Smaato, Zedge has found the right technical platform partner to help us reach our goal.”

“We have come a long way since we introduced our SOMA open mobile advertising platform. If publishers today have more than 10 million page impressions per month – they need to look for the best possible solution to maximize their inventory,” added Ragnar Kruse, CEO & Co-Founder of Smaato Inc. “Zedge is a great partner for us and is taking our SOMA market place to new heights”.

Zedge.net has become a force to be reckoned with in the market for mobile content. It is strategically positioned to fully harness the $12 billion mobile advertising market foreseen by top market analysts for 2011. In addition, it is expected to reap its share of online advertising, which is forecast to reach $147 billion globally by 2012.

With the SOMA platform, Smaato has built the largest advertising exchange for mobile publishers and developers. As the first aggregator of mobile ad sales networks globally, it optimizes page impressions for publishers of mobile web content and in-application offerings.

Smaato is now partnering with close to 20 mobile ad sales networks worldwide for yield optimization and ad ARPU maximization. Mobile content publishers with more than 10 million page impressions per month can significantly improve their mobile advertising revenue by using Smaato and its SOMA platform.

About Smaato Inc.

Smaato Inc. (www.smaato.com) is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA ad-exchange platform enables the delivery of targeted advertising to mobile phones within applications and on mobile web sites. SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. Silicon Valley based Smaato has its headquarters in Redwood Shores. The European office is in Hamburg, Germany.

About Zedge

Zedge (www.zedge.net) is a leading global destination site for free user generated mobile content. In addition to an extensive library of free user generated ringtones, videos, wallpapers, themes and games, Zedge offers a continually expanding range of free tools, applications and widgets for users to download, create and upload their own content. In addition Zedge offers third party content owners tools to mobilize their content. Zedge is a subsidiary of IDT Corporation (NYSE: IDT, IDT.C).